What is an example of a qualitative research method relevant to the WJC Comprehensive Theory?

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Qualitative research methods are designed to gather in-depth understanding of human behavior, experiences, and social phenomena. Interviews and focus groups are prime examples of this approach. They allow researchers to collect rich, detailed data through direct engagement with participants, facilitating discussions that can uncover complex insights into attitudes, emotions, and motivations.

In interviews, participants can express their thoughts in their own words, providing nuances that quantitative data might miss. Similarly, focus groups encourage interaction among participants, leading to the emergence of new ideas and perspectives through discussion. Both methods emphasize understanding the 'why' and 'how' behind human behavior, rather than just the 'what,' which is the focus of quantitative methods.

The other options represent methods that lean more heavily towards quantitative research or data collection, lacking the depth of qualitative inquiry.

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